Rebecca Millions becomes CCO at We Are Rise Brands

Hunter-Miller are delighted to announce that Rebecca Millions, appointed by Hunter-Miller at INEOS Hygienics in 2023, has been installed as Chief Commercial Officer at the newly named business.

Rebecca had been European Sales Director for the then Ineos-owned performance personal care brand.

Rebecca was previously Commercial Capability Director at Johnson & Johnson, having joined as a Channel Head in 2015. Prior to this she held several senior sales roles at Diageo. She began her career at Mars. 

Well done Rebecca!

We Are Rise Brands was formed when INEOS Hygienics Limited was sold to SKG Capital Partners, a private equity family office.

Instead of operating solely under one name, the change structured the business into a broader portfolio company. Today, We Are Rise Brands holds the exclusive long-term brand licence for INEOS Science + Performance consumer products, while also creating and launching internal standalone homecare brands, such as a plant-based range, Batch.