Camilla Ellerton joins Avis Budget Group

Camilla Ellerton has joined Avis Budget Group as Digital Marketing Director, International.

With more than 20 years' experience across digital, marketing, brand and customer engagement, Camilla joins from Auto Trader, where she was Marketing Director, having previously led the company's digital function.

At Auto Trader, Camilla led the brand transformation and marketing strategy, helping reposition the business from a heritage classifieds site to a trusted, technology-led leader in automotive. Her remit spanned brand, media, CRM, content, social and customer engagement.

Before Auto Trader, Camilla was Marketing Director at fintech business dabbl, following five years with ASICS in senior digital and ecommerce roles across Europe. Earlier in her career, she held marketing and digital roles at Blyk and Channel 4.

Camilla brings extensive experience in digital transformation, brand building and customer engagement, and will now apply this expertise to her new role at Avis Budget Group, leading digital marketing across its International business.