Matt Knight appointed Commercial Director at Laithwaites Wine

Hunter-Miller are delighted to announce that Matt Knight, appointed by Hunter-Miller at Laithwaites Wine in 2022, has been promoted to Commercial Director for the group. In this role he will be responsible for all commercial channels for Laithwaites Wine, the Sunday Times Wine Club and Averys Wine Cellar in the UK, as well as global Digital Product transformation. This includes Marketing, Direct Sales (Wine Guides), Trading and Retail Shops.

Matt joined Laithwaites from Amazon where he was Head of Alexa and Echo Marketing, EMEA. He left Amazon after five years of service, having joined as UK Head of Marketing for Amazon Fresh and Prime Now.

Before joining Amazon, Matt's career included start-ups, two years as Head of CRM and Insight at Asos and three years as Head of Marketing, Insight and Communication at Ocado. He previously spent eight years at Aimia.