Dean Keeling joins the AA

Dean Keeling is joining the AA as Managing Director for Roadside.

He is joining the UK's biggest breakdown business from his current post as Managing Director, Green Flag, part of Direct Line Group.

They're lucky to get you Dean – best of luck!

Dean began his career in FMCG marketing, spending just over a decade with Procter & Gamble. He has since held a number of senior commercial roles across British Gas/Centrica, and Domestic & General.