Building international marketing capability at Avis Budget Group

Hunter-Miller partnered with Avis Budget Group to strengthen its international marketing capability, delivering five appointments spanning digital marketing leadership, campaign strategy and proposition management.

The work brought together senior leadership and specialist expertise across complementary disciplines, helping build a team with the capabilities to support Avis Budget Group's international marketing and commercial ambitions.

Five appointments across marketing and propositions

The appointments covered three closely connected areas of expertise: digital marketing, campaign management and proposition development.

Digital marketing leadership

- Camilla Ellerton - Digital Marketing Director, International

Campaign leadership and management

- Arti Babbar - Campaign and Propositions Director, International

- Isabella Rodrigues-Mendes - Campaign Manager

Proposition leadership and management

- Hannah Lonsdale - Senior Proposition Manager

- Mohib Sadirkhail - Proposition Manager

Together, these appointments represent a breadth of capability across international marketing leadership, integrated campaigns, digital marketing and proposition development.

Building teams, not just filling roles

The Avis Budget Group assignment reflects Hunter-Miller's approach to executive search and specialist leadership recruitment.

Organisations rarely need leadership appointments in isolation. They need people with complementary skills and experience who can collectively strengthen a function, develop its capabilities and support wider business objectives.

Hunter-Miller works with businesses to identify and appoint leaders across marketing, brand, digital, commercial and customer functions. This includes individual senior appointments as well as broader team-building assignments involving multiple roles and levels of seniority.

The work at Avis Budget Group demonstrates this joined-up approach: bringing together leadership and specialist talent across the disciplines that contribute to effective international marketing.

Executive search across marketing, digital and commercial functions

Hunter-Miller is a retained executive search firm specialising in senior appointments across Marketing & Brand, Commercial & Sales, Customer & Operations, and Leadership & Transformation.

We partner with organisations to recruit the leadership talent they need, whether that means appointing an individual executive, strengthening an existing function or building a complementary team of specialists and leaders.

Our work spans executive search, senior management recruitment and the development of leadership capability across complex, customer-facing organisations.

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